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Design Showroom Fit-Out — Etobicoke

By Buildup Contracting

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Project type

Full interior fit-out of a design showroom — a retail space built to display kitchens, vanities, stone slab, tile and flooring, with the display vignettes themselves installed as part of the work.

Location

Etobicoke, Toronto, Ontario.

Approximate scope

Roughly 4,000 square feet delivered in two weeks of on-site construction. Turnkey cost worked out to approximately $120,000, or about $30 per square foot — the lowest rate of any project on this page, and there is a reason for it worth explaining below.

Marble slab feature wall and vanity display vignette in a completed Etobicoke design showroom
Finished slab feature wall with a vanity vignette set against it — the showroom's own product, installed as part of the fit-out.

Where we started

A large open unit with an exposed steel roof structure and services running overhead. No partitions, no finished floor, nothing to define the rooms that the display vignettes would sit in.

Steel stud partition framing under an exposed black ceiling during an Etobicoke showroom fit-out
Steel stud partitions going up under the roof structure, already painted out black.

Scope of work

  • Steel stud partitions and bulkheads laid out around the display plan
  • Drywall, taping and paint throughout
  • Exposed roof structure, deck and ductwork painted out black
  • Electrical rough-in and lighting for the display areas
  • Luxury vinyl plank flooring across the main floor, with a herringbone section in the display zone
  • Display millwork set and installed — kitchen vignettes, vanities, base and wall cabinetry
  • Large-format slab and tile mounted to the display walls
  • Wood panel and slatwall sample display systems
  • Raised display platform with an integrated LED strip and a pull-out flooring sample drawer
  • Washroom and back-of-house

Blacking out the ceiling

The whole ceiling — deck, joists, ductwork, conduit — is painted black and left open. In a showroom that is not just a look. A dark ceiling stops the eye at the top of the display walls, so each vignette reads as its own room instead of as one object in a big warehouse. It also means the mechanical routing has to be tidy enough to look at, because none of it gets covered.

Exposed roof structure and ductwork painted black above white drywall partitions in a showroom build
White partitions against the blacked-out structure. The contrast is what makes the display walls read.

The floor is part of the product

In a flooring showroom the floor is not a background — it is something the customer is being sold. The main area runs in plank, with a herringbone section laid in the display zone so both patterns can be seen at full scale rather than off a sample board.

Luxury vinyl plank flooring being installed across a 4,000 sf showroom floor
Plank going down across the main floor.
Herringbone flooring display area with millwork counters in an Etobicoke showroom
Herringbone laid in the display zone, with the millwork set around it.

The display vignettes

The finished rooms are the showroom's catalogue: full kitchens, vanities against slab walls, sample panel systems. All of it was set and installed on site once the shell was ready, which is why the schedule splits the way it does — the construction ran in two weeks, then the display units went in as they were delivered.

Dark green shaker kitchen display with white quartz counter in an Etobicoke design showroom
Dark green shaker kitchen with a white quartz counter and full-height cabinetry.
Marble-clad bathroom vignette with sage green vanity in a Toronto design showroom fit-out
Bathroom vignette — sage green vanity against a full-height marble slab wall with a wood panel return.
Showroom display island and kitchen vignettes under a blacked-out open ceiling
Display island and the run of vignettes behind it.
Grey slatwall sample display panels installed in a design showroom in Etobicoke
Slatwall sample system on the back display wall.
Raised display platform with integrated LED strip and flooring sample drawer
Raised platform with an LED strip in the riser and a pull-out drawer for flooring samples.

Timeline

Two weeks of on-site construction from framing to a finished, painted, floored shell. Display millwork followed as it was delivered.

Outcome

A 4,000 sf showroom delivered at roughly $30 per square foot — far below the $71–133/sf range of the office and restaurant projects elsewhere on this page. That gap is not a discount, it is the scope. A showroom is a large open box: few partitions per square foot, no commercial kitchen, no under-slab drainage, no health-department approvals, and lighting and finishes that are deliberately simple so the product on display is what the customer looks at. If you are pricing a retail or showroom fit-out in Etobicoke or across the GTA, that is the band to plan around — and the reason a restaurant of the same size costs four times as much.

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